Our Journey
It all started with a duo of dessert rebels on a mission to redefine indulgence. Wholesome Vice was born out of a shared frustration with the so-called “healthy desserts” that always seemed to compromise either taste or truth. We set out to prove you can have: desserts that thrill your taste buds without deceiving your principles.
Every bite we create is a declaration of rebellion—a stand against guilt-ridden indulgence and artificial nonsense. So, join us in making desserts a celebration, not a compromise.
Our Core Values
The Wholesome Vice Pillars
Our guiding principles ensure every bite delivers clean ingredients, uncompromising taste, and a fresh perspective on what indulgence can be.
Clean & Authentic
We’re obsessed with quality and honesty. Our desserts start with real, wholesome ingredients—no fillers, no gimmicks, no compromises. And because we believe you deserve to know what you’re eating, we’re upfront about every ingredient we use. Transparency isn’t just a value; it’s our promise.
Decadence, Done Better
Why settle for “good enough” when you can have it all? Wholesome Vice is redefining indulgence with recipes that deliver bold flavors and satisfying textures, while keeping things clean and nutritious. We’re passionate about giving you a dessert experience that feels indulgent without compromising on your health.
Redefining Indulgence
This isn’t just about desserts—it’s about a movement. Wholesome Vice is built on the belief that indulgence should be a joy, not a regret. We’re building a community of like-minded dessert lovers who value better ingredients, better health, and better taste. Join us as we rewrite the rules and celebrate clean indulgence..